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HAO-WEI KAO
STARTUP JOURNEY - 2023

TechFrog

With Scan & Go, we make shopping experience different

TechFrog app multiple mockups

This MVP was launched in Taiwan. It's a self-scanning app that makes traditional retailers provide a innovative shopping experience seamlessly.

Skip to the final demo.

PROJECT DESCRIPTION

Imagine there are hundreds of checkout counters in a store

TechFrog is a startup that aims to help traditional retailers undergo digital transformation and integrate our self-scanning app. Using our services, retailers can save unnecessary checkout manpower, effectively lower labor costs, enhance customer experience, and improve the accuracy of precision marketing as well.

Timeline

8 months

Role

Founder & CEO

Product Design

Interaction Design

Prototyping & Testing

Logo Design

Product Management

Tools

Figma

Miro

Notion

Midjourney

Team

Daniel Kao

Ian Wang

Louis Yin

Sophia Lin

Alex Zhang

CONTRIBUTION

I led our team, spearheaded the product development and communicated with our stakeholders. At the same time, I was responsible for UI/UX design of prototyes and did user research for getting more insights from retailers and their customers.

RESULTS

This isn't a pure UX project but a complete startup journey. To validate the market value, we visited many local grocery stores for observation and field research. Additionally, I was also responsible for a part of business development. As you know, founders always have to wear multiple hats. In the end, we secured a spot in a well-known incubator in Taiwan and achieved over $10,000 in expected revenue before concluding our journey.

TechFrog app demo for Scanning When Shopping

Scanning When Shopping

Enter the Scan & Go App through the QR Code and scan the barcode of the items directly with your phone while shopping.

Modifying in Cart

Customers can directly modify the quantity of items or remove items from the shopping cart. After modification, they will receive instructions on the relevant steps.

TechFrog app demo for Modifying in Cart
TechFrog app demo for Payment

Payment

At checkout, customers can choose from a variety of different payment methods and can also choose whether or not to request an electronic invoice.

Verification and the Invoice

Finally, customers must verify that the items are correct by weighing their shopping bag, and once this is done, they can leave the store directly.

TechFrog app demo for Verification and the Invoice
TechFrog design system